• Register
Return to: Home > News > Crowe Horwath rebranding network and firms

Crowe Horwath rebranding network and firms

Crowe Horwath International has begun a rebranding process for both its member firms and for the network itself.

The network is to become Crowe Global, and it plans to launch an updated website and Twitter account to go along with the rebrand.

The process will see its 200 member firms across the world adopt the name Crowe, which the network said reflected the increasingly integrated and seamless nature of the network as well as its shared values and core purpose.

The move follows the appointment of David Mellor to global CEO at the start of April.

Speaking to the International Accounting Bulletin in February in advance of taking on the role, Mellor hinted at the importance of having a strong brand: “If I look at our network, one of the key things for our client base is to be a branded network with a top-10 positioning that services the needs of multinational operations, businesses. Delivering something like a quality audit, and quality tax compliance and advice, will always be critical elements of the service they will expect from a network such as ours.”

Speaking following the rebrand announcement, he said: “We distinguish ourselves by bringing smart decisions that deliver lasting value to clients, talent, and the communities where we live and work. The rebrand provides the perfect platform for our trusted professionals to continue to share knowledge and resources which are of great benefit to the boardroom and in the countries and markets that we service.

“In future, when you see the Crowe brand name, you can be reassured of the first class quality service that our people deliver on behalf of our clients.”

Top Content

    Audit for SMEs how wide should the net be?

    The European Federation of Accountants and Auditors for small and medium-sized enterprises (EFAA) president Bodo Richardt, and director, Paul Thompson share their views on a recent report by the Swedish National Audit Office on the supposed benefits of dropping audit requirements for SMEs. Interview by Vincent Huck

    read more

    South Africa: shifting landscape

    South African accounting firms are hoping that a more business-friendly administration can provide an economic boost for an industry still reeling from recent scandals.

    read more

    Editor's letter: Arrivederci Accountancy

    Arrivederci Accountancy

    read more

    Comment: Cheesy take on tax

    Vincent Huck finds the arguments on compliance v ethics are full of holes

    read more
Privacy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.